Do you want even more conversions and return from your landing pages? Traffic Builders can perform professional tests that will help you develop optimal conversion rates on your landing pages for your online marketing activities.
Because landing pages are essential for the success of your online advertising campaign, Traffic Builders can create your perfect landing page by means of A/B testing and multivariate testing. This way nothing is left to chance!
- 100% insight in your options for conversion optimization.
- Years of knowledge in the fields of search engine marketing and conversion optimization.
- Open and transparent communication regarding your results.
To perform A/B tests, 2 landing pages are developed. Both landing pages have the same conversion objective, but are designed differently. Traffic Builders monitors both landing pages, determines which has the best conversion rate and uses this version for your advertising campaign.
Our A/B testing performance utilizes the services of the Visual Website Optimizer. This tool allows us to define precisely what visitors need to do and which version of your website entices them to actually perform this action.
An alternative for A/B testing is multivariate testing. With these tests, several elements on the landing page are tested simultaneously. The end result shows exactly which combination of elements achieves the highest conversion. In addition, the multivariate test determines which element (header, image, call to action etc.) has the most influence on the conversion of the landing page.
Traffic Builders is accredited by Google as a Google Analytics Authorized Consultant (GAAC) and a Website Optimizer Authorized Consultant (WOAC). In addition, almost every consultant at Traffic Builders is both a Google AdWords and Google Analytics Qualified Individual.
Contact us directly
Are you interested in the tests performed by Traffic Builders? Are you looking to get the most out of your website? Fill in the contact form or call us directly at: +31 (0)36 – 820 22 00.