Retargeting — also called remarketing — enables you to reach those visitors who have visited your website before, without converting, in spite of a targeted banner ad. By aligning your remarketing campaigns with the buying habits of your audience, you’ll be able to entice them during their entire purchasing process to return to you for the final sale.
Clever visitor segmentation also ensures that the proposition in the banner message seamlessly integrates with the interest in previously viewed products or services. Campaigns aimed exclusively at existing customers constitute another possibility; ideal for stimulating cross-selling and upselling of purchases.
Remarketing via Google is a standard form of remarketing by which you can once again reach non-converted visitors from Google AdWords with a banner campaign in the Google Display Network.
This static form of retargeting is ideally suited for advertisers with a limited range of products or services. By creating different visitor segments and by connecting your banner campaign with the search intention per segment, you will improve the ROI of your Google AdWords campaigns.
Dynamic, personalized retargeting
Besides static and segmented methods of retargeting, it’s also possible to advertise with dynamic, personalized banner campaigns based on retargeting. Banner messages are dynamically adjusted to align with the products or services viewed by the visitor.
The most appropriate, personalized proposition is then loaded in the banner via XML, so your retargeting campaign is always optimally linked with the interests of each individual visitor. This in turn results in higher click-through rates, very high conversion rates and lower costs per conversion. As a result, dynamic retargeting becomes the crowning achievement of your online marketing mix.
The benefits of retargeting with Traffic Builders are:
- Extensive knowledge of and experience with retargeting;
- Applicable within both the Google Display Network and in other advertising networks;
- Maximize the ROI of Google AdWords and other online marketing campaigns;Access to creative talent that can exploit less obvious opportunities;
- Insight in and control of display advertising thanks to transparent, action-focused reports.
Contact us directly
Do you want to know more about the possibilities of display advertising? Then contact one of our consultants directly on +31 (0)36 – 820 22 00 to find out more or request more information, obligation free.