Real Time Bidding (RTB) and ad exchanges have changed the traditional display advertising market. Just like in search engine advertising, the costs for Display Advertising nowadays depend on supply and demand.
The traditional fixed CPM rates have made way for an auction model whereby the costs for a banner display on a specific advertising position is determined by the highest bid. Real time bidding enables us to reach your target audience more effectively, in the best advertising positions and against the lowest possible media costs.
Because Traffic Builders is affiliated with several ad exchanges, we are able to advertise independently on one or just a few advertising networks. You can experience the ease of one central point of contact through which you can reach several advertising networks, including Google Display Network, Doubleclick and the Microsoft Network. This gives you an effective reach of almost 100% among the Dutch internet population.
Targeting options, such as geographical origin, display frequency or interest profiles enable you to focus your approach towards your audience as never before. In addition, your banner campaigns can be further enhanced with third-party data profiles, such as retargeting data and audience targeting data. Finally, the advanced Real Time Bidding technology ensures that you’re guaranteed to pay the lowest possible costs based on CPM, CPC or even CPA.
The benefits of Real Time Bidding (RTB) with Traffic Builders are:
- Access to all major ad exchanges and advertising networks;
- One central point of contact for all your display advertising;
- Automatic optimization of your banner campaigns based on CPM, CPC or CPA objectives;
- Complete transparency of procedures, advertising costs and cross-media reports.
Contact us directly
Do you want to know more about the possibilities of Real Time Bidding? Then contact one of our consultants directly on +31 (0)36 – 820 22 00 to find out more or request more information, obligation free.