Technical changes, new channels and additional forms of online advertising and display formats result in large amounts of relevant data. In order to better manage and use it, Google has introduced the Google Marketing Platform. This is a platform that gives you the opportunity to get more insights from data. So you can optimise your marketing campaigns even better.
Google Marketing Platform is an integration of the Google Analytics 360 Suite and DoubleClick products. The integration has created a single integrated tool for purchasing, planning, measuring, testing and optimising online marketing activities. It is therefore an advertising and analysis platform in one. It offers the possibility to better analyse the customer journey, which is becoming increasingly complex with the many touchpoints and devices, and to better attribute attribution to the channels. This improves coordination between digital channels and offline and increases the efficiency of digital marketing. The platform helps you to reach the right customers, at the right time and with the right message.
The Google Marketing Platform is a combination of tagging (Google Tag Manager), analysis (Google Analytics), testing (Optimize), advertising and media purchasing (Search Ads 360, Display & Video 360) and data visualisation (Data Studio) in one platform.
Why should you buy Google Marketing Platform products from Traffic Builders? As well as a handy tool(s), you will get:
Questions? Then please contact us. We will be happy to help you!
Wolter Tjeenk Willink is the founder of Traffic Builders. He is also co-founder of our 'sister' Traffic Builders People, a specialist in recruitment & selection, interim mediation and secondment within the digital field. With almost 20 years of experience in various digital marketing areas of expertise, he is one of the leading digital marketing experts in the Netherlands and founder of the REAN model and framework. In addition, he is former chairman of the IAB Taskforce Search, board member of the professional group Digital Analytics of the MOA and member of the Advisory Board of first division club Almere City FC.
Wolter is als inspirator, sparringpartner en strateeg nog altijd betrokken bij de digital marketing strategie voor veel van onze opdrachtgevers.
At Traffic Builders, we all have a deep-rooted passion for digital marketing. We are critical and stubborn in a sympathetic way, which means that we continuously challenge each other and our clients for an even better result. Do you want to know with which clients we have taken on a digital marketing challenge?More challenges
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