Would you like better insight into the performance of all your marketing channels? Or would you like to enrich Analytics data with data from your CRM system or cost data? Then using a data warehouse system is the ideal solution!
Datahive 360 is a data warehouse system developed by Traffic Builders. It allows you to combine, process and load data from different data sources into numerous applications. From creating clear reports and dashboards in your favourite data visualization tool, to unifying data for use in a Data Management Platform (DMP): Datahive 360 helps you turn your data into valuable insights and actions.
Datahive 360 is het beste te omschrijven als een platform waarop via API connectoren oneindig veel databronnen kunnen worden aangesloten. Van Google Analytics tot Facebook en van mediauitzendschema’s tot je eigen CRM-data. Uniek is dat de data automatisch wordt verwerkt tot ‘multi-source’ tabellen, waardoor de data in één uniform format ongeacht de databron wordt opgeslagen. Door deze wijze van dataverwerking is de datakwaliteit en data-integriteit gegarandeerd en zijn rapportages en dashboards altijd gebaseerd op één en dezelfde dataset. Een beknopte omschrijving van hoe Datahive 360 werkt:
Datahive 360 can best be described as a platform to which an infinite number of data sources can be connected via API connectors. From Google Analytics to Facebook and from media broadcast schedules to your own CRM data. Uniquely, the data is automatically processed into multi-source tables, allowing the data to be stored in one uniform format regardless of the data source. This method of data processing guarantees data quality and data integrity and reports and dashboards are always based on one and the same dataset. A brief description of how Datahive 360 works:
Data sources that can be linked in Datahive360 are, for example:
Traffic Builders has developed standard dashboards and reports for various advertising platforms. This is based on Datahive 360 as a data warehouse and Google DataStudio as a data visualisation tool. These dashboards can be used immediately or adapted to your specific organisation wishes. This way, you always have all relevant information at your disposal for yourself and other stakeholders. Per advertising platform, or across channels in a clear ‘multi-channel’ management report.
Do you have challenging ambitions in the field of data warehouse system Datahive 360? Are you looking for digital marketing specialists that can really help you? Then challenge us! Share your ambitions with us and discover the added value of Traffic Builders. We guarantee you a friendly, headstrong approach, a transparent way of working and maximum result.
Wolter Tjeenk Willink is the founder of Traffic Builders. He is also co-founder of our 'sister' Traffic Builders People, a specialist in recruitment & selection, interim mediation and secondment within the digital field. With almost 20 years of experience in various digital marketing areas of expertise, he is one of the leading digital marketing experts in the Netherlands and founder of the REAN model and framework. In addition, he is former chairman of the IAB Taskforce Search, board member of the professional group Digital Analytics of the MOA and member of the Advisory Board of first division club Almere City FC.
As an inspirer, sparring partner and strategist, Wolter is still involved in the digital marketing strategy for many of our clients.
At Traffic Builders, we all have a deep-rooted passion for digital marketing. We are critical and stubborn in a sympathetic way, which means that we continuously challenge each other and our clients for an even better result. Do you want to know with which clients we have taken on a digital marketing challenge?More challenges
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